Booklets
Requirements:
1. Logo: please provide it in vector format (EPS, AI or PDF).
2. Text for the booklets: all text content has to be provided by the client. I recommend Sourdough Communications if you need a reliable person to take care of your content (tell Julie I said "Hi"!).
3. Style of the booklet: classic, formal, feminine, etc. If you have a website or any marketing material, it will be helpful to see them so I can create a consistent look.
4. Images: if you have any images you would like to use, make sure their resolution is at 300dpi. If you don't have your own images, I have access to a large database of stock photos we can use on the designs I produce. These images are royalty free and they have no cost for you, as long as we use them in designs made by me. If you want to have a look, go to www.shutterstock.com. And finally, if you need a photographer I may be able to recommend a few good ones.
5. Dimensions and printing requirements: although in the printing industry there are some standards, each printing company has specific requirements. It is vital to have these requirements prior to creating your booklets so the work doesn't have to be done twice. Don't have a printer yet? No problem! I can have your booklets printed with high quality and very affordable prices. Why do I have discounted prices for printing?
6. Initial deposit: I request an initial deposit of 50% to start working on the design.
Process:
1. I send you an initial design for the booklets.
2. You send me your feedback.
3. If the initial approach is not what you have in mind I will create a new design. Or I tweak the first one, prepare color variations and send a new sample.
4. We repeat steps 1 to 3 until we find the one you like.
5. I make the final touches, final color changes and any other tweaks.
6. You approve the design.
7. I prepare the files for printing, according to the specifications provided.
8. I send you the files after receiving the final payment.
Timeline:
The time to design a booklet depends on the number of pages and on how fast we communicate as I depend on your feedback to create each new design. Ideally I should have the whole content ready before starting the design. Samples are usually sent within 2 business days after receiving the initial briefing or the feedback (could be more depending on the number of pages).
Deliverables:
I work with Adobe Illustrator and InDesign. The final source file will be an AI, EPS, or INDD file. I will provide JPG and PDF for visualization during the design process and a PDF, EPS, INDD or high resolution JPG for professional printing (according to the printing requirements) and any other format you might need.
